In Digital Marketing

5 Secrets to Running Successful Facebook Ad Campaigns

In the ever-changing world of Social Media Marketing, making use of a strategy with clear objectives is crucial for success. Whatever the objective of the ad campaign is, it is essential that your ads are set up for success at every level. So what is the secret to create a successful Facebook ad campaign?

1. Choose the right campaign objective

The first step in creating a Facebook ad campaign is to choose the objective. This selection enables Facebook to decide what type of consumer to show your ad to. Irrespective of the medium you are using in the Ad, plain text, images or videos make sure you select the right outcome for your ad campaign. For example if you are planning to run video ads to get as many views as possible, then a “video views” objective is the best option. Alternatively, if you are running video ads to attract new visitors to your site, you should select the “conversion” objective. Choosing the right objective will help Facebook to position the campaign appropriately and help you reach your sales goals.

2. Refine Target Audiences and Define Exclusions

Configure your ad so that you don’t spend on audience that is not interested in what you have to offer. Targeting to a broad audience will result in a lower engagement and conversion rate. Look at your competitors advertising patterns, research the interests and behaviours of the target audience to reach new potential customers. One of the important aspects of creating a new target audience is to exclude certain categories of audience and this includes, fans of your page, past purchasers and even past website visitors to be absolutely sure that you are placing your ad in front of new users and not users who may have engaged with you in the past.

3. Take Advantage of Re-marketing Capabilities

If you could only run one campaign for the rest of your life, it should be a remarketing campaign. Remarketing campaigns serve your ads to a highly qualified audience resulting in high coversion rates and low cost per conversion. Standard remarketing is a great way to promote sales and offers to customers who are already interested in your products. Dynamic remarketing allows you to remind visitors of the products they viewed and encourage them to complete the purchase.

4. High-Quality Graphics

A poor quality ad is a sure way to sabotage the performance of your ad. Facebook is always in great pressure to show attractive posts to audiences so there is an increased chanvce of your ad being shown to more target audience if your ad is attractive. Spend time and efffort to create high quality images or videos for your ads. You only get one first impression and a badly cropped or blurry image can cause potential customers to just scroll past.

5. Use Video

In social media today, video content is the star player. As social media and technology continue to evolve, users have become used to more stimulating content and pay less attention to static images or text. So if you are really serious about running successfull Facebook campaigns, invest in good quality short videos to keep your audience engaged.

Creating and Running Facebook Campaigns is what we do. From creating a strategy, to setting a budget, to running a campaign and tracking its effectiveness we can work with you every step of the way. So if you are looking for new customers for your products or services, get in touch with us and we will create a successful Facebook ad campaign for your business.

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