In this edition of the Booster Newsletter, we are looking at “Content” and how high-quality content can give a boost to your marketing initiatives and how to create content that can be re-used in different formats to serve different purpose.
Content Marketing – Creating Intelligent Content
Intelligent Content is content that is not only smart and relevant but also content that is discoverable, reusable and not constrained to any particular use. Intelligent Content is the deciding factor in successful marketing campaigns because it can be easily discovered, extended and shared to reach large audiences on different channels. It is Intelligent Content that gets the most clicks.
Benefits of Blogging for Businesses
A Company Blog can be a useful marketing resource to connect with existing and prospective customers, increase visibility of your company, improve traffic to your website, thereby increasing leads and sales.