In Digital Marketing

How can your business benefit by advertising on LinkedIn

Google Ads are commonly known to everyone and even Facebook Ads are used by a wide array of businesses.

But LinkedIn Advertising tends to go unnoticed by businesses and that is undeserved. Especially if you are in a B2B environment, LinkedIn Ads should be on your advertising priorities.

The statistics from LinkedIn show it’s a good place to be advertising :

  • There are 560 million professionals on LinkedIn
  • 4 of 5 LinkedIn members drive business decisions
  • LinkedIn Ads offer 2 times the buying power of average web audiences
  • LinkedIn offers the number 1 platform for B2B lead generation as rated by marketers

So what exactly are the benefits of LinkedIn Advertising, and how can your business make the most of what it has to offer?

The Audience

Everyone is on social media now. And, anyone who is anyone in the professional world is on LinkedIn.

If you operate in the B2B space, then your audience is almost certainly found on LinkedIn. So this should be great place for your business to target your audience with ads that will connect with them.

Targeting opportunities

he opportunity to target a very specific audience is extraordinary compared to Google or Facebook.
The advertising intent in Google is based on Search, and Facebook allows you to drill down to a certain level to identify specific target groups, LinkedIn offers an in-depth approach to targeting professionals on the network based on a number of factors.

You can target the specific people who are decision makers, by a number of different criteria.

You can target an audience by:

  • Occupation
  • Title
  • Age
  • Gender
  • Company
  • Industry
  • Skills

Re-targeting

Retargeting allows you to target people who have already visited your website.

The big benefit of this is that they have already shown an interest in what you have to offer by already making their way to your site. By targeting them again, they will have already been exposed to your brand, and will be more likely to engage and/or convert from the ad. They are much more likely to take notice of the ad.

It can also help you close deals and generate sales from website visits that did not convert. If you don’t retarget audiences that visit your site, then anyone who doesn’t convert the first time and doesn’t plan on revisiting by their own initiative likely won’t convert ever. This gives you a second chance at converting these visitors.

Pay what you want

LinkedIn tends to be more expensive than other platforms, but this simply reflects the potential it has, and how specific the audience will be. It’s much more likely to be finding your target niche than some other platforms.

LinkedIn ads are PPC, so you only pay when someone clicks on your ad. Once they click, however, it is up to you to provide a good experience on the landing page that means they are likely to convert.

Ad formats

Whatever sort of advertisements your audience is likely to engage with, LinkedIn offers it. The current hot trend in ads is video ads that can engage the audience and provide better conversion.

LinkedIn also has text ads, personalised inbox ads, and sponsored posts that support numerous forms of content. You can use images, videos and other forms of content in order to drive conversions and boost your sales.
The formats can range from classic ads in the newsfeed, slideshows, articles, and so on.

BizBooster can support your digital marketing campaign by effectively utilizing LinkedIn ads to target customers and boost your business. To find out more about LinkedIn ads and how it can help your business, get in touch with us and we will provide you with a no-obligation cost-benefit analysis of LinkedIn advertising.

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