In Branding

The importance of creating a video for your business

Just a few years ago, creating a video for your business was considered a luxury in the marketing world. Today most market research reports indicate that a video for your business displayed on the homepage of your website is a necessity.

In this article, we will look at why creating a video for your business can super-charge your marketing initiative.

Smartphones have profoundly influenced how potential customers engage with the marketing initiatives of your business. Only a few years ago, your business website was the primary online marketing initiative typically accessed through a computer. Smartphones have radically altered the equation and people now consume more online content on their mobile phones than on their computers

Watching a one minute video on a mobile device is a much better experience than zooming and reading text on a homepage of a website. The rapid advancement in screen quality on smartphones has made consuming video content on them such a normal part of our daily lives.

People want to be able to be on the move and still consume content. Video allows this, as it is both visual and audible. So even if you take your eyes off of the video content for a minute or two, you will still be able to consume the information audibly.

Here are some interesting mobile stats from http://www.smartinsights.com:

1) 80% of internet users own a smartphone.

2) 74% of people say they are likely to return to a company’s site in the future if it is a
mobile-friendly site.

These stats are proof that we need to give users the information they need in a quick and entertaining way that will allow them to consume information on the go.

Thats why a video on your website homepage is the perfect way to do this.

Thats why a short promotional video on your website homepage. Done to a high standard, explaining your value, and showing your credibility can lead to serious profitability.

What types of videos should be created for your business?

Motion Graphics or Animation

Motion Graphics or animation videos are a great way to get your message across with a strong call to action. The beauty of these videos is that there is no limit to creativity, we can come up with concepts that are literally out of this world and cost effective to make. They are great at making a company look bigger than it actually is, or transforming a mundane service into something full of life.

Here is one we produced for our client NetAspire Solutions. This video has been a great tool in helping the company attract job-seekers to their website in a fun and engaging way.

Animation Video

Live-Action Video with Business Capabilities

A video showing the highlights and capabilities of your business can provide customers with a quick snapshot of the products or services that your business can provide. The promotional video can include sequences of your workplace, show some of the activities taking place and also include video sequences of your business fulfilling the needs of your customers. A promotional video with back-ground narration and suitable titles can take the viewer through a journey of discovering your business.

This is a video we have produced for Karnataka CNC Tech to showcase their manufacturing capabilities in a professional manner.

Promotional Video

Live-Action Video with Client Testimonials

It can sometimes be extremely reassuring or prospective customers to see other businesses who have benefited from your products or service. It gives them a positive first impression, about how your business has helped them in achieving their business objectives. Prospective customers can even relate to the problems and experiences faced by your customers in the video.

These are some of the main types of video content that will be very effective for SME’s There are several other options as well for creating promotional videos. For instance if your business is based around selling a catalogue of products, a detailed product videos showing the operation and usage of the product may be more suitable.

Make it easy for people to learn about and engage with your business, and make your website homepage the best it can be by including an awesome video.

At BizBooster, we can create animated or live-action videos by creating storyboard that
addresses the needs of your target customers and effectively promotes the products or
services offered by your business. Contact us today to discuss your video promotion
requirements.

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